kanchangaur.com / Marketplace Health
LOS ANGELES

Lyft / internal tool / data visualization

Marketplace Health_

Turning a single-chart query tool into one real-time analytics platform for Lyft’s leaders and analysts.

My role
Sole product designer
Timeline
2020 → 2026
Priority
High
Platform
Internal web dashboard
Reporting time
2h → 10m
Weekly users
200+
The redesigned Health landing page: quick actions, personal metrics, announcements and guided tutorials.
01

My role and who I worked with

As the sole designer, I owned the experience end to end:

  • User interviews, competitive analysis and usage-data review
  • Information architecture and navigation for the whole product suite
  • Interaction and visual design for charts, filters, views, search and the landing page
  • A custom Health logo, plus onboarding, training documents and videos
  • Kanchan GaurMEProduct Designer
  • Bob NiscoStaff Engineer
  • Petr OdehnalSenior Software Engineer
  • Neille Illel, Anita LillieSupporting advisory

Marketplace/Central Market Management & AI/Decision Apps & Metrics Explorations

02

Summary

Lyft’s leadership and decision makers needed one place to monitor supply and demand and keep each market in balance.

Health started as a query tool that showed one metric on one chart at a time. Over six months I redesigned it into a multi-metric, real-time dashboard, and then helped fold it, the Executive Dashboard, Regional Insights and Source of Truth into one connected platform with shared navigation, global search and onboarding.

03

The problem and the goal

What wasn’t working

  • Limited tool. Basic filtering, inconsistent metrics, no hierarchy in dimensions, little interactivity, and one chart or metric at a time.
  • Fragmented workflow. Insights lived across Command Center, Mode and ad-hoc queries, so answers were slow.
  • Hard to find. Later research showed Executive Dashboard users didn’t know Health existed, search needed exact metric names, and products had no way to move between each other.
The original Health tool: a single metric, a long list of region checkboxes and one line chart.

Two distinct audiences

Leadership

Directors, executives, VPs

  • Need a quick pulse on business health
  • Care about trends, summaries and quarterly targets
Analysts

Analysts and data scientists

  • Need flexible, powerful tools to investigate and compare trends
  • Run queries, save views, export data
  • Require accurate, consistent metrics they can trust

The goal

Transform Health into a seamless experience that balances power, flexibility and clarity, then streamline Lyft’s scattered tools into one unified, one-stop platform.

04

My process

  1. 01ResearchUser interviews and competitive analysis
  2. 02IdeateBrainstorming and concept exploration
  3. 03DesignPrototyping and design systems
  4. 04TestFeedback sessions and iterations
  5. 05ShipDeliver and measure impact

Listening to users

I interviewed a Pricing Lead, an Analyst and a Supply Manager to understand their goals, what was and wasn’t working, how they built reports, and which tools they relied on. Their needs became a prioritized feature list:

  • 1Faster filtering
  • 2Multi-metric views
  • 3Categorized metrics
  • 4Layout customization
  • 5Share reports
  • 6Data export
  • 7Anomaly detection and market events
Interviewed stakeholders: Andy Goggins (Pricing Lead), Adriel Frederick (Analyst), Dave Riege (Supply Manager).

Competitive analysis

I studied Grafana for its technical depth, Mode for its simplicity and Power BI for its interactivity, comparing how each handles adding metrics, metric settings and filters, legends and chart display.

Marketplace Health, Grafana, Mode and Power BI compared on chart display, adding metrics, legend interactivity, and metric settings and filters.

Usage data and a second round of interviews

As the suite grew, I reviewed usage data (most visited dashboards, visits by tab, engagement by persona) to see what people actually used day to day, where they dropped off and where they got stuck. Follow-up interviews surfaced four themes:

Discoverability

Executive Dashboard users didn’t know Health existed.

Search

Two separate searches, and metrics couldn’t be found without exact names.

Navigation

Siloed products with no way to move between them.

Onboarding

No training and no guidance on where to start.

Usage data: page views and distinct users by persona, raw visits per tab, and unique visits by granularity mode, used to rank core versus rarely used dashboards.
Remote interview sessions with users across leadership, analytics and data science.

Information architecture

  • Audited existing content for duplication and findability issues
  • Grouped products by intent: Monitor, Explore, Source of Truth, Regional Insights
  • Consolidated pages into clear buckets: Marketplace, Rider, Driver, Levers
  • Built a scalable menu with consistent naming across all products, with high-traffic dashboards up front and low-usage items in secondary paths
Executive Dashboard audit, the new grouping, and the resulting Health menu structure.
05

How I solved it

The work happened in two phases: first rebuilding the Health dashboard itself, then connecting it with the rest of Lyft’s market tools.

Phase 1: Rebuilding the Health dashboard

Gradual progression of the dashboard, from the original single-chart tool to multi-metric layouts.
Explorations for time-range presets, metric settings at metric, chart and global levels, and metric properties.

Saved and shared views

  • Save a setup and pick up where you left off, without rebuilding charts
  • Share a view with a link
  • A warning alert flags an edited view and offers to reset or save the changes
Views panel, save and share dialogs, and the edited-view alert.

Multi-metric renderings

Clear line color schemes keep metrics stable and readable across groupings and lookback scenarios, so multi-metric charts stay consistent even when split by dozens of regions.

Rides completed per hour, split by region, with a sortable hover tooltip.

Global filters

Global and region-specific filters made it simple to focus on one business area. Tooltips were refined to tell timestamps apart in cross-granularity settings.

Global filters and splits applied across every chart on the page.

Customizable chart grids

Drag-and-drop chart resizing and a reorganized metric selection layout gave people control over their workspace and quicker access to advanced configuration.

Snapping behavior when a chart is dragged past the center line, drop indicators, and the column and row grid that charts snap to.

Market events and anomaly detection

I designed Market Events so the Revenue Operations team could see every factor affecting a market in an interactive Gantt chart alongside key metrics:

  • Price changes
  • Incentives
  • Severe weather
  • Competition

It made it easier to spot trends, confirm specific actions and plan for upcoming changes.

Market events shown below the chart, with event details on hover.
Later explorations: event timelines, marker styles, and contextual data such as stadium events and experiments layered onto a chart.

A custom Health logo

I created a mark for Health, iterating with the team to land on something that felt precise and alive. It became a badge of the tool’s evolution, sized from a 16px favicon to a 96px desktop shortcut.

The Health mark and its size range.

Phase 2: One platform for the whole suite

Leadership relied on summary tools while analysts lived in Health. I explored four directions for a shared homepage before landing on the final structure.

Existing summary tools for leadership: Market Management and the Executive Dashboard.

Four homepage concepts

  • Guided hub: a welcoming home that explains each product with direct calls to action
  • Unified highlights: top metrics, saved views and top regions in one overview
  • Questionnaire: a short onboarding flow that generates a personalized home
  • Build your own: drag metrics onto a canvas and save custom dashboards
Wireframes for the four homepage concepts.

Navigation and menus

The new information architecture became the menus themselves. Dashboards opens a single panel grouped by business area (Business Overview, Reports, Quarterly Targets, Marketplace, Levers, Rider, Driver and Media & Lyft Business), so people browse by topic instead of hunting through separate tools. Explore puts My Views and Popular Views up front, with a shortcut to create a new view, so returning users go straight back to their own work and new users can start from what others already rely on.

Dashboards menu grouped by the new IA, and the Explore menu with My Views and Popular Views.

Cross-linking products

People can now jump from the Executive Dashboard to Explore, from Explore to Source of Truth, and back again, without losing context.

Explore and Source of Truth links on the Executive Dashboard, a Source of Truth link in Explore, and a Health link back from Source of Truth.

Robust global search

One search finds dashboards, pages, chart titles, metrics, views, regions, analyst insights and metric groups, with tags and categories, so no one needs an exact metric name.

Global search scoped to Dashboards, Insights and Explore, with breadcrumb paths, analyst notes and category tags.

Onboarding, training documents and videos

A four-step product tour (welcome, global search, custom views, feedback), guides for new users and power users, and a recorded training session.
06

Outcome

2h → 10m

Reporting time reduced

200+

Weekly active users

8 → 4

Scattered tools consolidated into four products

  • Easier market insights: real-time views for quick scanning, with clear paths into trends and Lyft-wide performance
  • A connected ecosystem: seamless navigation across products with a consistent structure
  • Better findability: global search that locates metrics even without exact names
  • Closed the training gap: announcements, guided onboarding, docs and videos to help people ramp faster
  • More trust: unified branding and consistent design patterns across the experience
07

Learnings

Let usage data shape the menu

Ranking dashboards by real traffic settled navigation debates faster than opinions and kept high-value tools up front.

Two audiences need two front doors

Leaders want a pulse, analysts want depth. Grouping products by intent (Monitor versus Explore) served both without compromise.

Naming is part of the design

Consistent names across products, and renaming Health to Explore, did as much for findability as any new screen.

Evolve in steps

Shipping the dashboard in stages over six months let the team learn from each release before taking on the suite.

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As long as you are honest and sincere, and follow the process, nothing will go wrong.

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